DJT Posted April 18 Share Posted April 18 30 minutes ago, FinsUp1214 said: In Smith’s defense, his taste in logos and typography seems to be much more minimal from what I can gather. The Jazz logo and word marks, as well as a lot of thier CounterPoint streetwear merch series, are more minimal in design. Where Smith goes galaxy brain is in color choices, and if I had any worries whatsoever about the brand, it’d be in the potential for a bad color scheme. In all honesty, I don’t think a potential logo for this team is going to be excessively detailed and certainly not AI-esque. I think - key word, think - Smith will keep the logo(s) more simple than not. I think with all the backlash he got from the Jazz rebrand he will have learned his lesson. He’s a smart guy and does listen to feedback. The Jazz didn’t wear the yellow jersey for the 2nd half of the season because people (not me) hated it so much. 1 Quote Link to comment Share on other sites More sharing options...
seasaltvanilla Posted April 18 Share Posted April 18 Apparently the state fossil of Utah is the Allosaur. Wouldn't mind some more dinosaurs in professional sports. 2 Quote Link to comment Share on other sites More sharing options...
gosioux76 Posted April 18 Share Posted April 18 19 hours ago, TaylorMade said: No idea if it's related to Smith or the NHL, but the following were recently registered with the USPTO for the purpose of ice hockey exhibitions: Utah Venom Utah Blizzard Utah Fury Utah Hockey Club Utah HC This could just be speculators filing trademarks in hopes of a payday in the event one of these names is eventually chosen. The trademark applications are registered to a company called Uyte LLC, which only registered as a company in Deleware on April 2, 2024. The address and phone number listed on the application belong to the law firm, and attorney, that filed the application. Smells like opportunists. Quote Link to comment Share on other sites More sharing options...
CJR Posted April 18 Share Posted April 18 2 hours ago, gosioux76 said: Smells like opportunists. That was my gut feeling but squatters rarely put this many layers of anonymity in place. That Washington Redwolves guy, for example, ran it through an LLC but the mailing address was his home address. This is through a newly-created LLC and a large (therefore probably not cheap) law firm, and that LLC is using CT to anonymize their registered agent. I'm not saying that means it's Smith, just that it's more interesting than I initially thought. And Utah Fury is apparently the name of a team in one of those hockey romance books, which is the same issue the Seattle Sockeyes name ran into, so that's just kind of funny to come across it again. 2 Quote FantasyHockeySim.com || DetroitHockey.Net || DetroitHockey.Net FHL || cjr.dev Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted April 18 Share Posted April 18 Sounds like there's no timeline on a name. Smith says they'll likely start the season wearing generic "Utah" uniforms. Probably no nickname until year 2. Colors should be announced soon. Doubleday and Cartwright is the firm working on the brand. 1 3 1 Quote I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
DJT Posted April 18 Share Posted April 18 Press conference tomorrow. Also a post by NHL and delta center said name and colors coming soon. Quote Link to comment Share on other sites More sharing options...
FinsUp1214 Posted April 18 Share Posted April 18 13 minutes ago, Foxxtrot44 said: Sounds like there's no timeline on a name. Smith says they'll likely start the season wearing generic "Utah" uniforms. Doubleday and Cartwright is the firm working on the brand. Huge fan of Doubleday & Cartwright! They knocked it out of the park with the Bucks and Inter Miami. I’m a little bummed we’re going to be generic “Utah” for a year, but 1) I understand wanting to take time to get it right, and 2) that wait will be worth it if D&C work the same magic they’ve done before. 2 Quote Link to comment Share on other sites More sharing options...
ManillaToad Posted April 18 Share Posted April 18 Oh God they're going to subject us to a year of "Lol the Stars are playing Hockey Team " before we even get to whatever terrible collective noun they choose as a name 1 Quote Link to comment Share on other sites More sharing options...
Fowler2 Posted April 18 Share Posted April 18 I seriously doubt they'll wait until year 2 to have a name and logo. Quote Link to comment Share on other sites More sharing options...
MrAstrodome Posted April 18 Share Posted April 18 7 minutes ago, ManillaToad said: Oh God they're going to subject us to a year of "Lol the Stars are playing Hockey Team " before we even get to whatever terrible collective noun they choose as a name 2 1 Quote All New: NFL RandomWebsite ★ Behance ★ Twitter ★ Geekier Twitter Link to comment Share on other sites More sharing options...
spartacat_12 Posted April 18 Share Posted April 18 24 minutes ago, BottomlessPitt said: I seriously doubt they'll wait until year 2 to have a name and logo. The Thrashers relocation got announced almost a month later than this one, and the Jets still managed to have their logo & jerseys ready in the summer. I understand wanting to get the brand right, but being a generic NHL team for a year feels like a terrible way to make a good first impression on a new market, especially when they're already going to be playing in an arena that wasn't designed for hockey. 5 1 1 Quote Link to comment Share on other sites More sharing options...
logo-maker Posted April 18 Share Posted April 18 49 minutes ago, ManillaToad said: Oh God they're going to subject us to a year of "Lol the Stars are playing Hockey Team " before we even get to whatever terrible collective noun they choose as a name We can only hope they look that good . Quote Link to comment Share on other sites More sharing options...
FiddySicks Posted April 18 Share Posted April 18 The last name that was picked for a NHL expansion franchise was the Seattle Kraken. Whatever name the Utah team picks, I’m sure it will be terrible and reflect the unserious nature of the league they’re in. 1 1 Quote On 11/19/2012 at 7:23 PM, oldschoolvikings said: She’s still half convinced “Chris Creamer” is a porn site.) Link to comment Share on other sites More sharing options...
gosioux76 Posted April 18 Share Posted April 18 2 hours ago, spartacat_12 said: The Thrashers relocation got announced almost a month later than this one, and the Jets still managed to have their logo & jerseys ready in the summer. I understand wanting to get the brand right, but being a generic NHL team for a year feels like a terrible way to make a good first impression on a new market, especially when they're already going to be playing in an arena that wasn't designed for hockey. Or they'll be the Oklahoma City Thunder of the NHL and be stuck with whatever they pick for the next 20 years. 1 Quote Link to comment Share on other sites More sharing options...
Klondyke Posted April 19 Share Posted April 19 3 hours ago, spartacat_12 said: The Thrashers relocation got announced almost a month later than this one, and the Jets still managed to have their logo & jerseys ready in the summer. I understand wanting to get the brand right, but being a generic NHL team for a year feels like a terrible way to make a good first impression on a new market, especially when they're already going to be playing in an arena that wasn't designed for hockey. The "Winnipeg Jets" name and IP was owned by the Yotes and was past along to the NHL when the Yotes went into bankrupncy. One of the reasons they took the name is they were able to just buy the IP from the league. I am a business owner and the process of registering trademarks has become slower and more complicated in recent years. If they wanted to get a name quickly, I think the best thing they could do would be to buy an existing IP like the "Utah Grizzlies" (ECHL team). Although it sounds like their owner wants a unique brand. Their owner (who also owns the Jazz) hinted he wants uniformed branding with that team and something representative of the SLC market. I am going to speculate that they will go with purple. 1 Quote Link to comment Share on other sites More sharing options...
chakdaddy Posted April 19 Share Posted April 19 18 minutes ago, Klondyke said: The "Winnipeg Jets" name and IP was owned by the Yotes and was past along to the NHL when the Yotes went into bankrupncy. One of the reasons they took the name is they were able to just buy the IP from the league. I am a business owner and the process of registering trademarks has become slower and more complicated in recent years. If they wanted to get a name quickly, I think the best thing they could do would be to buy an existing IP like the "Utah Grizzlies" (ECHL team). Although it sounds like their owner wants a unique brand. Their owner (who also owns the Jazz) hinted he wants uniformed branding with that team and something representative of the SLC market. I am going to speculate that they will go with purple. Utah [Jazz] HC - it's informally happening!! Seriously though, he can displace the dumb minimalist Jazz concepts to the ice and let the Jazz look like the Jazz. The colors might not be as unique in the NHL...but Penguins, Bruins, and Golden Knights don't use HIGHLIGHTER yellow! Quote Link to comment Share on other sites More sharing options...
chakdaddy Posted April 19 Share Posted April 19 You say there's no Jazz in Utah? Now there's twice the Jazz in Utah!! The hastiness is reminiscent of the New Orleans move. Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted April 19 Share Posted April 19 Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
schlim Posted April 19 Share Posted April 19 Four years and eleven months from now, Gary Bettman announces a five year extension for the Coyotes to get an arena deal done, saying 'he believes in the Phoenix market' and 'this time, they're really close to an arena deal.' Nine years and eleven months from now... Quote Link to comment Share on other sites More sharing options...
LakeShow24 Posted April 19 Share Posted April 19 2 hours ago, Klondyke said: I am going to speculate that they will go with purple. Since the Ducks and Kings no longer primary purple anymore. This could be okay. Quote Link to comment Share on other sites More sharing options...
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