Brian in Boston Posted February 10, 2013 Share Posted February 10, 2013 Better than the crap-tacular logo that preceded it? Sure. Which makes this... ass-tacular.As drdougfresh put it, "good enough" or "it's better than it was before" aren't what a graphic designer or client should be aiming/willing to settle for.More miserable "branding" from Nike. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted February 10, 2013 Share Posted February 10, 2013 yes an improvement, but that's not hard to do. no matter how you look at it, what style you go for, a beaver logo can't be easy. it dosent look like Fraser's work to me, there are some odd shapes in the eye and ear area, but perhaps he had a hand in part it?the silhouette isn't the best, theres nothing that reads as a beaver from that but not too concerned about it because i get the feeling it's going to mostly live on black backgrounds. while i don't really find this one that great, i don;t think its too poor either. not a timeless design by any means, but it works in 2 color (or 1?) well and could last for a while without feeling old or dated. it's okay to me. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
raysox Posted February 10, 2013 Share Posted February 10, 2013 I absolutely love the shape. The top line and right side are so crisp. The problem lies with the detail on the inside with random streaks of orange on black. That said, it's a huge improvement. @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
andycumbee19 Posted February 10, 2013 Share Posted February 10, 2013 I'm getting a bad link message from instagram. Someone wanna post the logo here? Link to comment Share on other sites More sharing options...
vicfurth Posted February 10, 2013 Share Posted February 10, 2013 Naked mole rat!I move that this logo shall forever be named Rufus. Link to comment Share on other sites More sharing options...
joechicago Posted February 10, 2013 Share Posted February 10, 2013 I think both the old logo and the new logo suck. They need to find something else, but the shape is weird and if you didn't know it was supposed to be a beaver, I'm not sure you would think it's a beaver. It kind of looks like a bird with it's beak scrunched. Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted February 10, 2013 Share Posted February 10, 2013 New one looks very similar in style to the new TCU logo we've seen.I hope we can all agree that the new logo is a million times better than this mess:No. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted February 10, 2013 Share Posted February 10, 2013 i wonder if Gundell was a part of this?? GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
rvrdgsfn Posted February 10, 2013 Share Posted February 10, 2013 Looks more like a beaver than their current set, I like it. Link to comment Share on other sites More sharing options...
vicfurth Posted February 10, 2013 Share Posted February 10, 2013 I'm gonna stick my neck out and say I like the old one better. Link to comment Share on other sites More sharing options...
lancealot Posted February 10, 2013 Share Posted February 10, 2013 Naked mole rat!I move that this logo shall forever be named Rufus.+1 Link to comment Share on other sites More sharing options...
JPDesign Posted February 11, 2013 Share Posted February 11, 2013 This will live or die by what script it gets paired with. If they can fix that horrid script it's a win, regardless of what they do to the Beaver. Link to comment Share on other sites More sharing options...
powersurge Posted February 11, 2013 Share Posted February 11, 2013 yes an improvement, but that's not hard to do. no matter how you look at it, what style you go for, a beaver logo can't be easy. it dosent look like Fraser's work to me, there are some odd shapes in the eye and ear area, but perhaps he had a hand in part it?the silhouette isn't the best, theres nothing that reads as a beaver from that but not too concerned about it because i get the feeling it's going to mostly live on black backgrounds. while i don't really find this one that great, i don;t think its too poor either. not a timeless design by any means, but it works in 2 color (or 1?) well and could last for a while without feeling old or dated. it's okay to me.I'm getting a lot of the same feelings too. I feel like I want to load it up in a design program and mess with it to make it seem a little less stylized and a bit more like a conventional beaver logo. The eye is what is bothering me the most. I feel as if I really want the eye to be more fierce and ominous as opposed to the somewhat scared or timid look it seems to have.That being said, I love the fact that it has movement and evokes some sort of swiftness and speed. It is certainly streamlined, which the previous one was not. I'm sure the Nike folk spewed a whole wheel barrow full of horse$#!t when they presented it to the OSU brass to define the look. I think it can definitely work but I will reserve full judgment until I see it within the context of the whole identity. Really curious to see the word mark/font they created. It can make or break the entire thing.EDIT: I will say that the more I look at it the more I really like it. That furry little $#!t is starting to grow on me Link to comment Share on other sites More sharing options...
thespleenenator Posted February 11, 2013 Share Posted February 11, 2013 Their new logo looks like a naked mole rat. It's a shame, because Oregon States current logo is one of my favorites in college sports. Why you make fun of me? I make concept for Auburn champions and you make fun of me. I cry tears.Chopping off the dicks of Filipino boys and embracing causes that promote bigotry =/= strong moral character. Link to comment Share on other sites More sharing options...
29texan Posted February 11, 2013 Share Posted February 11, 2013 Oregon State's new logo has a bit of a "Carolina Panthers effect" goin on when you put it up against a black background.Outstanding!RUFUS!!! Link to comment Share on other sites More sharing options...
Claystation360 Posted February 11, 2013 Share Posted February 11, 2013 I like the update I think it well done and actually conservative for Nike. Interested to see the direction of the uniforms. #DTWD #GoJaguars Link to comment Share on other sites More sharing options...
MJWalker45 Posted February 11, 2013 Share Posted February 11, 2013 Not feeling it. Its a college logo, it should be more cartoon like. Link to comment Share on other sites More sharing options...
walkerws Posted February 11, 2013 Share Posted February 11, 2013 Not feeling it. Its a college logo, it should be more cartoon like.I agree. I think it's oddly shaped and cartoonishness hasn't been an issue before. The current logo needs cleaned up a little and maybe filled out in the skull but I like it better than this. Link to comment Share on other sites More sharing options...
Funky Bunky Posted February 11, 2013 Share Posted February 11, 2013 I don't like it at all. Link to comment Share on other sites More sharing options...
CS85 Posted February 11, 2013 Share Posted February 11, 2013 Reasons why this logo is awesome:The previous logo looked like a jagged rodent about to have a stroke.It has a fantastic curvature that lends itself perfectly to a football helmet.It actually looks like a beaver, but doesn't have some buffoonish snarl or over-detailed elements. Very balanced.Why this logo might not be so cool:People hate everything.Doesn't look stupid enough.More stripes or something.I hate Nike Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
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