lilben777

College athletics identity changes

Recommended Posts

It's light blue and yellow though. Like UCLA. that's a cool combo, not over used. I woulda went Green/Light Blue. Only Tulane has that. 

Share this post


Link to post
Share on other sites
On 5/15/2019 at 9:09 PM, Derek said:

 

Type is ok, the rest looks like an amateur concept for an energy drink.

 

Classic example of a small Division I that wants to be a big Division I blowing huge money on a "design firm" that has no experience in the actual production of this product. 

Those aren't even the real basketball uniforms...really, no different than any concept poster here, except that Duquesne paid them a ton of money.  Nike didn't have their hands on this, and neither did the Nike dealer that the university uses.

Share this post


Link to post
Share on other sites
19 hours ago, stumpygremlin said:

LIU is starting from scratch--merged institution, new nickname, new colors (blue and gold).

Wait, when did this happen?  And why are they dropping Blackbirds?

Share this post


Link to post
Share on other sites
1 hour ago, Discrimihater said:

Wait, when did this happen?  And why are they dropping Blackbirds?

They announced in October that they're merging the athletics programs into a single Division I program.

Share this post


Link to post
Share on other sites
23 hours ago, Oso said:

spacer.png

Is their new mascot Spock? Was Spock a duke?.... This is getting confusing.

Share this post


Link to post
Share on other sites
10 hours ago, Fresno St. Alum said:

It's light blue and yellow though. Like UCLA. that's a cool combo, not over used. I woulda went Green/Light Blue. Only Tulane has that. 

Actually light blue has various shades in itself.  UCLA and Chargers are a bit darker, Southern U and UNC is more powder blue.  If it's powder blue, I can dig it.

Share this post


Link to post
Share on other sites
4 hours ago, Volt said:

 

Classic example of a small Division I that wants to be a big Division I blowing huge money on a "design firm" that has no experience in the actual production of this product. 

Those aren't even the real basketball uniforms...really, no different than any concept poster here, except that Duquesne paid them a ton of money.  Nike didn't have their hands on this, and neither did the Nike dealer that the university uses.

 

Yup. The presentation was nicely done, however, when you get down to it, the actual work is garbage.

Share this post


Link to post
Share on other sites
On 5/15/2019 at 9:09 PM, Derek said:

 

Type is ok, the rest looks like an amateur concept for an energy drink.

 

So they're DePaul now? This is horrific. 

 

Edit: the new logos are horrific...not your comment or opinion. I thought the logos would be quoted in my reply.

Share this post


Link to post
Share on other sites
21 hours ago, Brave-Bird 08 said:

Not going to lie, this is one of the boldest rebrands I've ever seen for a college -- super comprehensive, albiet kind of all over the place. But I find it beautiful. That court is amazing. They're going to stand out, for sure. 

 

Agree with this. I am super impressed with the amount of detail they went into building a BRAND. Not just refreshing logos, they created patterns, lines of movement, etc. that translate across all mediums (jerseys, courts, helmets, the likes). Yes, the standalone "D" logo needs to be looked at, possibly changed a little, but if it isn't then that's fine too, I still believe they have a strong brand and people will get over the "doesn't look like a D on first glance" aspect. There's now no mistaking its Duquesne.

Share this post


Link to post
Share on other sites

The font is reminiscent to what the Tampa Bay Buccaneers use. Well, at least, the numbers aren't digital clock look-alikes. I'll definitely update my Duquesne concept in the future.

Share this post


Link to post
Share on other sites
21 hours ago, agentrygraphics said:

 

So they're DePaul now? This is horrific. 

 

Edit: the new logos are horrific...not your comment or opinion. I thought the logos would be quoted in my reply.

 

I knew what you meant. No worries.

Share this post


Link to post
Share on other sites
58 minutes ago, Earl said:

Notice anything different?
spacer.png

Lighter gold?

Share this post


Link to post
Share on other sites
4 hours ago, Earl said:

Notice anything different?
 

are the W and F normally separated by the black outline?

Share this post


Link to post
Share on other sites
5 hours ago, Earl said:

Notice anything different?

No. 

 

 

Side note: When did this site turn into a guessing game?

Share this post


Link to post
Share on other sites

Definitely looks to be refined. Typically it seems they use a double outline or a thick outline. The spacing between the serifs above the "W" is now the same width, it looks like. More balanced.

 

"old":

s-l1000.jpg

 

Also note the "arch" within the "F".

Share this post


Link to post
Share on other sites
13 hours ago, Derek said:

Old:

monks_rgb_pos.jpg

 

 

New:

61184949_2371672686226555_86724906494774

 

60903131_2371667136227110_18477399119316

I'd say that that wasn't worth the refresh. It's not different enough to warrant the changes, IMO.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.