Los Angeles NFL Brands Discussion

[Carolingian Steamroller]

1 hour ago, eRay said:

Sure seems like a lot of caving to Nike ideas going on here if the rumors are true. Horns fitting into the sleeve cap easier when they’re split like this, the bone color (probably similar to Nike’s light bone color that has been used on some recent shoes (Fear Of God and others), and gradient numbers that I’m certain the team didn’t have on their vision board going into their initial meeting. Nike/adidas/whoever isn’t evil, but the organizations must be the ones bringing the local fan knowledge into the room and not budge when ideas don’t fit the direction they should be going in.

I don’t know if entire theme came from Nike. I’m sure the Rams management came in saying that they wanted to reconcile the Fearsome Foursome with the Dickerson looks. I’ll wager that’s where the gradients come in. 

[The_Admiral]

9 hours ago, Gothamite said:

I just don’t understand this fetish.

 

all p*litics is sexual pathology

[Carolingian Steamroller]

5 hours ago, Gothamite said:

 

 

I'm not sure I want to understand the military fetish. 

 

It actually explains far too much about our current predicament. 

[Bruhammydude]

5 hours ago, PlayGloria said:

 

For the Pro Bowl its cool with me. For a franchise like the Rams with classic designs to draw inspiration from, I don't like it at all. 

I feel like a team that could pull off gradient numbers the best is the Texans. They don't have enough history for them to have a classic look, and it could fit the whole Texas stage flag theme they like to use. 

[colortv]

1 hour ago, masterchaoss said:

So apparently on live stream with dirty cheater Alex Bregman Jared Goff and Tyler Higbee we're asked when the uniforms would be released and they said this week. I didn't see any video of them saying it and got this info from Twitter and reddit, so take it with a grain of salt obviously. 

 

 

 

 

[colortv]

Bad photoshop but gives an idea.

 

[daniel75]

Oh boy these are gonna be bad.

[_DietDrPepper_]

Nike fixes two mistakes in the Browns and Bucs but turns around and creates two more abominations in the Rams and Falcons. This time is worse though because both teams had such easy fixes to do but they fumbled it and came out with this mess.

[colortv]

Would the Rams LA logo look better if the horn went all the way and connected to the bottom of the A?

[WSU151]

18 minutes ago, colortv said:

Bad photoshop but gives an idea.

 

 

The old font shown here looks way better than the Machine font seen in the concept...but I’m guessing they use a rounded font

[hawk36]

23 minutes ago, colortv said:

Bad photoshop but gives an idea.

 

I remember that game. It was dumping rain and they were wearing uniforms that hadn't been washed in 5 weeks. 

[WestCoastWonder]

It’s hard for me to get past the helmet in these mock-ups. I actually don’t hate the new horn shape as part of a logo or even on the uniform shoulders... but on the helmet it is an unbelievable downgrade from the classic shape. Heck, I might even call it a travesty.

 

Messing up the helmet is the single thing I’m most worried about.

 

Re: bone grey, I understand it is part of the team’s new color palette for use in shadowing, ram ear, etc. I’m fine with that. 
 

But grey as a uniform color replacing crisp white? Maybe it represents LA smog? I’m preparing myself for disappointment. Maybe I’ll be surprised, but I’m not holding my breath.

[Olmec]

This is starting to remind me of a dude I knew in college. He was in a frat that had a copy of this one professor's 3 exams that he apparently never updated...same exact exams every semester going back several years, all 3 of them. 

 

Anyway, all dude had to do was take a few hours to memorize the answers, get a good night's sleep, and take the exam the following morning. Could've aced it.

 

Instead, dude gets blackout drunk the night before, shows up 40 minutes late, stumbles down the stairs of the lecture hall, sits down and pukes all over himself. He was promptly escorted out by campus security and I never saw him in lecture again.

 

Moral of the story, the Rams had the answers to the test, but they puked it all away. 

[Ben in LA]

1 hour ago, El Scorcho said:

 

I'm surprised people are talking about the updated horn as being brand shattering. It's far more evolution than revolution. It'll look basically the same in practice and will still be obviously a Rams helmet. It's a very minor change to the overall look of the helmet. 

 

That’s how I feel. I consider it an update or evolution...but many folks want to stick with “tradition” and such.

[MJD7]

31 minutes ago, _DietDrPepper_ said:

Nike fixes two mistakes in the Browns and Bucs but turns around and creates two more abominations in the Rams and Falcons. This time is worse though because both teams had such easy fixes to do but they fumbled it and came out with this mess.

I normally find myself to be a bit more supportive of Nike than most on these boards, but to me neither the Browns nor the Bucs seem like redesigns we can give Nike credit for. It’s impossible to know what goes on behind the scenes, but both redesigns feel like they came from the team essentially saying to Nike “our last redesign didn’t work, take us back to what we had before with just a few modern tweaks.” To me, this is the first offseason where the new uniforms haven’t felt explicitly “Nike” redesigns, but moreso the teams taking back control of their own brands, now that the “freshness” of Nike being the uniform supplier has worn off. I don’t know, maybe that’s just me.

[Carolingian Steamroller]

2 minutes ago, Ben in LA said:

That’s how I feel. I consider it an update or evolution...but many folks want to stick with “tradition” and such.

It’s a massive break with the past. 
 

The Rams have had more or less the same style and shape (changing only the color) since they were hand painted on leather helmets. 
 

To suddenly shift to segmented horns with gradients is a huge change and it chucks out the only detail that’s been consistent across 70 years and two cities. 

[BBTV]

4 minutes ago, Ben in LA said:

That’s how I feel. I consider it an update or evolution...but many folks want to stick with “tradition” and such.

 

Why is that a bad thing?  The Rams helmet is iconic - even the slightest change will seem like more than what it is.

 

I'm always in favor of evolution, but like all things, it has to look good.  The new horn - especially where the splits are - just looks too much like a moon to me, and not like Rams horns.  The curve-around really removed any ambiguity, and now that's gone.  Obviously I will know it's the Rams, because I know, but if I just saw it for the first time, I might wonder why they have a crescent moon on their helmets.  They'd have to remove the segmentation if they want the new shape to work.  

[Ridleylash]

12 minutes ago, Ben in LA said:

That’s how I feel. I consider it an update or evolution...but many folks want to stick with “tradition” and such.

Is it wrong to want one of the oldest franchises in the league to keep look that's been a staple of their identity since the 1940's instead of chucking history out the window to turn themselves into a college team because """evolution"""?

 

Touching the Rams' helmets should be like editing the Winged Wheel to look more "modern"; you just don't do it.

[Carolingian Steamroller]

It’s like seeing a uniform with dashed pinstripes on Japan’s WBC uniform. 
 

 

It’s interesting. Certainly different. But it’d feel really wrong if the Yankees did it. 

[IceCap]

53 minutes ago, Ben in LA said:

That’s how I feel. I consider it an update or evolution...but many folks want to stick with “tradition” and such.

You need to keep some lessons from this place in mind if you're going to go on about "evolution" and the need to move on from "tradition."

 

The Buffaslug. Almost everyone here- and in the real world- hated that thing. Yet there was one Sabres fan here at the time who defended it at every turn. I challenge him on it, and his retort was "well unlike the Leafs the Sabres will look like they're playing in the 21st century." 

 

We're two decades into the 21st century and the Sabres have migrated from the Buffaslug look to an identity that's closer to the Maple Leafs than anything they've had since 1996. 

 

So just keep that in mind. "Trendy" doesn't always mean "evolution," and most controversial designs are discarded when they're no longer new and moving merch. Classic identities always reassert themselves because they're timeless.