ManillaToad Posted October 20, 2023 Share Posted October 20, 2023 25 minutes ago, Survival79 said: “The flow,” the club says, “symbolizes how we perform at a peak level while embracing San Diego’s unique rhythm of life.” 1 3 Quote Link to comment Share on other sites More sharing options...
henburg Posted October 20, 2023 Share Posted October 20, 2023 2 hours ago, B-Rich said: And to think their NWSL counterparts have this absolute BEAUT: Is there any reason they cant simply share this identity with the NWSL club? It's perfect 5 Quote Link to comment Share on other sites More sharing options...
wentvoltage123 Posted October 20, 2023 Share Posted October 20, 2023 The MLS has got to start asking the fans more for input on new logos because it seems like every rebrand for the past few years other than the Sounders has been terrible. 5 Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted October 20, 2023 Share Posted October 20, 2023 Sounds like they spent a whole 2 seconds on the name. Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
FiddySicks Posted October 20, 2023 Share Posted October 20, 2023 3 hours ago, Survival79 said: San Diego FC logo revealed; team to start play in MLS in 2025 Quote “the crest is said to center around four “principal virtues” that define San Diego: “Gratitude, proud, not loud, diversity and a state of flow.” This actually makes my head hurt. This sounds like they typed “Make an MLS Expansion team for San Diego, California.” Into Chat GPT and didn’t even bother proofreading it. Our four (4) principal values: 1. [compliment new market] 2. [Subtly mention the team we’re replacing] 3. [ Use the word “diversity”] 4. [Throw in some gobbledy(I am racially insensitive) action words that sounds like something a Californian/stoner would say] This league is a joke. 5 2 Quote On 11/19/2012 at 7:23 PM, oldschoolvikings said: She’s still half convinced “Chris Creamer” is a porn site.) Link to comment Share on other sites More sharing options...
Fowler Posted October 20, 2023 Share Posted October 20, 2023 Welcome to San Diego FC Security Systems. Can we plant a big sign in your front yard with our logo on it. 1 3 Quote Link to comment Share on other sites More sharing options...
BC985 Posted October 20, 2023 Share Posted October 20, 2023 When your league is constantly making headlines for poor logo design (Chicago crown, Montreal snowflake, Columbus flag, and now San Diego) maybe, just maybe you should hire some design consultants Don Garber. It is embarrassing. This goes without mentioning that Nashville is not very good and St. Louis almost immediately pivoted to their secondary logo that I believe will be the primary within a few years. 6 Quote Link to comment Share on other sites More sharing options...
McCall Posted October 20, 2023 Share Posted October 20, 2023 Are we being punk'd? Quote https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
buckeye Posted October 20, 2023 Share Posted October 20, 2023 The OKC Thunder have competition now for worst logo in pro sports 5 Quote Link to comment Share on other sites More sharing options...
PrimalCookie Posted October 20, 2023 Share Posted October 20, 2023 For anyone keeping track, that's the 6th [City] FC (or something like it) in the last 8 expansion teams, and 10th overall: 1. FC Dallas (2004) 2. Toronto FC (2007) 3. New York City FC (2015) 4. Los Angeles FC (2018) 5. FC Cincinnati (2019) 6. Nashville SC (2020) 7. Austin FC (2021) 8. CF Montreal (2021) 9. Charlotte FC (2022) 10. San Diego FC (2025) Creativity is dead. Can't wait for Las Vegas FC and Phoenix FC in 2026 1 1 Quote Link to comment Share on other sites More sharing options...
BrySmalls Posted October 20, 2023 Share Posted October 20, 2023 11 hours ago, WestCoastBias said: wtf were they thinking They weren't. 1 1 Quote Link to comment Share on other sites More sharing options...
WBeltz Posted October 20, 2023 Share Posted October 20, 2023 7 hours ago, FiddySicks said: This actually makes my head hurt. This sounds like they typed “Make an MLS Expansion team for San Diego, California.” Into Chat GPT and didn’t even bother proofreading it. Our four (4) principal values: 1. [compliment new market] 2. [Subtly mention the team we’re replacing] 3. [ Use the word “diversity”] 4. [Throw in some gobbledy(I am racially insensitive) action words that sounds like something a Californian/stoner would say] This league is a joke. I don't hate the crest as much, but everything else about it doesn't vibe with me, how can chrome be a color on a jersey? Are we looking at the Trash Bag Mavs? So I took your prompt and this is what ChatGPT gave me, much better than the actual team.: Team Name: San Diego Surf FC Colors: Blue and Gold Logo: The team's logo could feature a wave or surfboard design to represent the coastal location of San Diego, with blue and gold colors to reflect the sea and sunshine. 5 1 1 Quote Link to comment Share on other sites More sharing options...
kmccarthy27 Posted October 20, 2023 Share Posted October 20, 2023 10 hours ago, wentvoltage123 said: The MLS has got to start asking the fans more for input on new logos because it seems like every rebrand for the past few years other than the Sounders has been terrible. I feel the way it works sometimes is the team asks for a logo, and while the team is getting community/fans input, SUM separately hire some company to do their own logo independent of the team. These ideas are then combine, the fans input gets ignored, and then the league gets some designs, and then they take their one choice to the team and be like "Take it or leave it". I feel like Columbus (name change), Montreal (snowflake), Chicago (fire logo), owners did not have a choice this is what the league gave them. And part of the way to save face was those owners were forced by the league to take the bullet. I think the Sounders had enough clout to say NO to MLS/SUM to be able to have more control. I would say Portalnd (when they switched to the secondary) and LA (lafc) as well. 1 Quote Link to comment Share on other sites More sharing options...
MJWalker45 Posted October 20, 2023 Share Posted October 20, 2023 17 hours ago, aawagner011 said: This is up there as one of the worst crests in the league, alongside Columbus and Nashville. That San Diego badge is bad, but I actually like the Columbus badge. It's not a roundel, it kept the team colors and the pennant design is a bit different. That C in the badge could use a change though, I'll admit. That San Diego badge is more useful for a league design than a team's own badge. 1 Quote Link to comment Share on other sites More sharing options...
TrueYankee26 Posted October 20, 2023 Share Posted October 20, 2023 20 hours ago, pluggerplugger1 said: New logo unveiled. Not a fan, personally Agreed. LAME! 1 Quote trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
VancouverFan69 Posted October 20, 2023 Share Posted October 20, 2023 5 hours ago, PrimalCookie said: For anyone keeping track, that's the 6th [City] FC (or something like it) in the last 8 expansion teams, and 10th overall: 1. FC Dallas (2004) 2. Toronto FC (2007) 3. New York City FC (2015) 4. Los Angeles FC (2018) 5. FC Cincinnati (2019) 6. Nashville SC (2020) 7. Austin FC (2021) 8. CF Montreal (2021) 9. Charlotte FC (2022) 10. San Diego FC (2025) Creativity is dead. Can't wait for Las Vegas FC and Phoenix FC in 2026 13 hours ago, wentvoltage123 said: The MLS has got to start asking the fans more for input on new logos because it seems like every rebrand for the past few years other than the Sounders has been terrible. As a Vancouver WHITECAPS supporter, I am so bored to death of MLS's lethargic globalist branding. North America has multiple major sports leagues. It feels like MLS wants to cater to international Football supporters and to hell with North American Soccer supporters. North American Soccer was so much fun when the NASL was in its heyday...Vancouver Whitecaps, Seattle Sounders, Portland Timbers, NY Cosmos, LA Aztecs, Toronto Blizzard, Minnesota Kicks, Tampa Bay Rowdies, Edmonton Drillers, Montreal Manic, Fort Lauderdale Strikers, Chicago Sting, etc, etc. 9 Quote Link to comment Share on other sites More sharing options...
VampyrRabbit Posted October 20, 2023 Share Posted October 20, 2023 3 hours ago, MJWalker45 said: That San Diego badge is bad, but I actually like the Columbus badge. It's not a roundel, it kept the team colors and the pennant design is a bit different. That C in the badge could use a change though, I'll admit. That San Diego badge is more useful for a league design than a team's own badge. The Roundel made some sense for Crew though, as it formed an O for Ohio and it did keep the shape of the first logo for the team in the form of a container for the foundation date. Nothing wrong with a roundel if it's done well, and it strays away from the sterile "City Group" style. 5 Quote Link to comment Share on other sites More sharing options...
B-Rich Posted October 20, 2023 Share Posted October 20, 2023 32 minutes ago, VancouverFan69 said: As a Vancouver WHITECAPS supporter, I am so bored to death of MLS's lethargic globalist branding. North America has multiple major sports leagues. It feels like MLS wants to cater to international Football supporters and to hell with North American Soccer supporters. North American Soccer was so much fun when the NASL was in its heyday...Vancouver Whitecaps, Seattle Sounders, Portland Timbers, NY Cosmos, LA Aztecs, Toronto Blizzard, Minnesota Kicks, Tampa Bay Rowdies, Edmonton Drillers, Montreal Manic, Fort Lauderdale Strikers, Chicago Sting, etc, etc. Agree wholeheartedly-- from the full front jersey ads, to the totally repetitive use of FC, SC, UNITED, not to mention rip offs like Real Salt Lake and Inter Miami, it's like they are going Eurosnob overboard. The best names and identities in MLS are the four west coast franchises based upon NASL teams. 1 1 Quote It is what it is. Link to comment Share on other sites More sharing options...
FroBroStudio Posted October 20, 2023 Share Posted October 20, 2023 2 hours ago, VampyrRabbit said: The Roundel made some sense for Crew though, as it formed an O for Ohio and it did keep the shape of the first logo for the team in the form of a container for the foundation date. Nothing wrong with a roundel if it's done well, and it strays away from the sterile "City Group" style. The roundel did make sense. One of the few good ideas that came out during Anthony Precourt's Tenure as owner of the crew. Personal opinion, I think the Ohio Pennant Flag as a crest works better than a roundel. But the current crest the Crew have missed the mark. Revisions are sorely needed. (The Idea works, the execution of said Idea did not work) As far as San Diego FC crest goes: Its passable. Its a crest. Doesn't scream "San Diego". And all those lines make this crest feel more like a volleyball team than an association football club. 1 Quote Link to comment Share on other sites More sharing options...
Maroon Posted October 20, 2023 Share Posted October 20, 2023 The absolute worst crest in all of MLS. The chrome is bad enough but at least it could be forgiven, the rainbow-adjacent gradient outline is heinous. The primary visual on the logo also is just some abstract lines and curves that mean nothing. They fabricated four “virtues” to justify something that isn’t identifiable as anything. And as for those “virtues” I don’t think it makes a lot of sense for one of them to be - literally - that they aren’t loud. 2 Quote StL Cardinals - Indy Colts - Indiana Pacers - Let's Go Blues! - Missouri State Bears - IU Hoosiers - St Louis City SC Link to comment Share on other sites More sharing options...
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