MLB 2023 Uniform/Logo Changes

[ThunderCeltic]

Seems like MLB is more interested in releasing Diamond Dynasty (City Connect) uniforms instead of new Home/Away/Alternates etc. Hopefully after the Fall Classic someone will leak new uniforms/logos for clubs.

[nuordr]

New scoreboard and uniforms for the Minnesota Twins next year.

 

Since you cannot see the whole article as it costs money, here it is: 

 

 

Construction cranes are working behind Target Field for the North Loop Green building that will be completed by 2024.

 

The three-game series with the White Sox starting Tuesday at Target Field will be the final time that fans will ever see Luis Arraez, Joe Ryan and Jhoan Duran in Twins uniforms.

 

Oh, the players will probably be back next year. Those uniforms won't.

 

The Twins' offseason will include some substantial and noticeable changes, and not just to a roster that fell well short of its goal of winning the AL Central. The ballpark, the team's logos and the winter calendar will be distinctly different in 2023 — starting with the clothing on the players' back.

 

"Our uniforms are going to evolve and take a step toward the future. There is always a sensitivity to paying respect to the history and the heritage of the franchise," team president Dave St. Peter said. "But there's also a desire to move it forward, much like we did in the mid-'80s."

 

Will fans appreciate a new look? "Well, that reaction is always in the eye of the beholder," he said of a topic that always generates debate among fans of any sports team.

 

The uniforms, which are complete but won't be revealed until after the season ends, are just the most obvious aspect of a general rebranding of the 62-year-old franchise, St. Peter said, one that will include "tweaks or in some cases, more than that" to the team's brand identification: the lettering, the logos, the look of the team. The colors won't change — "This franchise has embraced the base colors of red, white and blue since 1901," when it was the Washington Senators, St. Peter pointed out — but he believes a new look is well-timed.

 

"We're in a little bit of a different world today, and we've seen several brands go through a refresh. The Padres are a great example — they went with a refresh that actually reached back to their origins, but they did it in a really bold, dynamic way," St. Peter said of San Diego's re-embrace of its brown-and-gold, swinging-friar history. "It wasn't just a cookie-cutter of what Steve Garvey wore in 1984. And our goals are the same. How do you pay tribute to that history and heritage, but do it in a very modern way?"

 

The team also will introduce a special City Connect uniform, a distinctive and nontraditional look that will emphasize some aspect of Minnesota culture, sometime next summer, but the team won't wear them until 2024. City Connects have been wildly popular with fans in other cities, and the Twins hoped to include theirs next year, but MLB is staggering their introduction with just a half-dozen or so each season.

 

Minnie and Paul, their handshake across the Mississippi having symbolized the Twin Cities since 1961, will still be part of the franchise's icons and will continue to loom over center field in Target Field. But that logo, too, will be "tweaked," St. Peter said.

 

Caravan returns

The team's offseason schedule, disrupted by COVID-19, has been restored, he said, with the winter caravan across the upper Midwest planned for mid-January, the first in-person Diamond Awards banquet since 2020 set for Jan. 26, and TwinsFest to follow on Jan 27-28. The festival will be different, St. Peter said, and will only partly be staged at Target Field.

 

"We're working on some changes to what TwinsFest means, and how we can engage our players with the community," he said. "There will be changes to the scope and the lineup, doing some things a little differently to expose our brand to younger demographics. But we also understand that there is a core group of people who love to gather here and speak the gospel of Twins baseball every January."

 

New scoreboards

While at TwinsFest, fans will notice a few big changes at Target Field. There will be cranes on the field from November to early March, installing new scoreboards, including a huge video board in left field that is 76 % larger than the current one. The $30 million project, with costs shared by the Twins and the Minnesota Ballpark Authority, will upgrade and in most cases expand every video board in the ballpark, with some new video hardware added.

[GriffinM6]

27 minutes ago, nuordr said:

New scoreboard and uniforms for the Minnesota Twins next year.

 

Since you cannot see the whole article as it costs money, here it is: 

 

 

Construction cranes are working behind Target Field for the North Loop Green building that will be completed by 2024.

 

The three-game series with the White Sox starting Tuesday at Target Field will be the final time that fans will ever see Luis Arraez, Joe Ryan and Jhoan Duran in Twins uniforms.

 

Oh, the players will probably be back next year. Those uniforms won't.

 

The Twins' offseason will include some substantial and noticeable changes, and not just to a roster that fell well short of its goal of winning the AL Central. The ballpark, the team's logos and the winter calendar will be distinctly different in 2023 — starting with the clothing on the players' back.

 

"Our uniforms are going to evolve and take a step toward the future. There is always a sensitivity to paying respect to the history and the heritage of the franchise," team president Dave St. Peter said. "But there's also a desire to move it forward, much like we did in the mid-'80s."

 

Will fans appreciate a new look? "Well, that reaction is always in the eye of the beholder," he said of a topic that always generates debate among fans of any sports team.

 

The uniforms, which are complete but won't be revealed until after the season ends, are just the most obvious aspect of a general rebranding of the 62-year-old franchise, St. Peter said, one that will include "tweaks or in some cases, more than that" to the team's brand identification: the lettering, the logos, the look of the team. The colors won't change — "This franchise has embraced the base colors of red, white and blue since 1901," when it was the Washington Senators, St. Peter pointed out — but he believes a new look is well-timed.

 

"We're in a little bit of a different world today, and we've seen several brands go through a refresh. The Padres are a great example — they went with a refresh that actually reached back to their origins, but they did it in a really bold, dynamic way," St. Peter said of San Diego's re-embrace of its brown-and-gold, swinging-friar history. "It wasn't just a cookie-cutter of what Steve Garvey wore in 1984. And our goals are the same. How do you pay tribute to that history and heritage, but do it in a very modern way?"

 

The team also will introduce a special City Connect uniform, a distinctive and nontraditional look that will emphasize some aspect of Minnesota culture, sometime next summer, but the team won't wear them until 2024. City Connects have been wildly popular with fans in other cities, and the Twins hoped to include theirs next year, but MLB is staggering their introduction with just a half-dozen or so each season.

 

Minnie and Paul, their handshake across the Mississippi having symbolized the Twin Cities since 1961, will still be part of the franchise's icons and will continue to loom over center field in Target Field. But that logo, too, will be "tweaked," St. Peter said.

 

Caravan returns

The team's offseason schedule, disrupted by COVID-19, has been restored, he said, with the winter caravan across the upper Midwest planned for mid-January, the first in-person Diamond Awards banquet since 2020 set for Jan. 26, and TwinsFest to follow on Jan 27-28. The festival will be different, St. Peter said, and will only partly be staged at Target Field.

 

"We're working on some changes to what TwinsFest means, and how we can engage our players with the community," he said. "There will be changes to the scope and the lineup, doing some things a little differently to expose our brand to younger demographics. But we also understand that there is a core group of people who love to gather here and speak the gospel of Twins baseball every January."

 

New scoreboards

While at TwinsFest, fans will notice a few big changes at Target Field. There will be cranes on the field from November to early March, installing new scoreboards, including a huge video board in left field that is 76 % larger than the current one. The $30 million project, with costs shared by the Twins and the Minnesota Ballpark Authority, will upgrade and in most cases expand every video board in the ballpark, with some new video hardware added.

Have to admit, this article scared me at first until the paragraph referencing the Padres came up. I'm intrigued to see what they come up with. 

[fortunat1]

36 minutes ago, nuordr said:

The team also will introduce a special City Connect uniform, a distinctive and nontraditional look that will emphasize some aspect of Minnesota culture, sometime next summer, but the team won't wear them until 2024. City Connects have been wildly popular with fans in other cities, and the Twins hoped to include theirs next year, but MLB is staggering their introduction with just a half-dozen or so each season.

Introducing the city connect in the summer of 2023 but not wearing it until 2024 is odd. Each team has released their jersey and worn it within the same season so far. Maybe Nike is making changes to the way that they release the jerseys in the incoming waves.

[Kg54mvp]

This Twins refresh makes me nervous!

[OnWis97]

20 minutes ago, Kg54mvp said:

This Twins refresh makes me nervous!

Same. I know there's a lot of red/blue in MLB but the Twins have had it for 60 years. 

I can deal with a "refresh" if it involves deciding yea or nay on the gold (i.e., consistent; preferably nay), keep the red and blue, keep some version of the TC,* and use something close to either the current or original wordmark. 

 

It's time for an update, though not an overhaul. Their current home uniform is a snoozer. And the overall look is too all-over-the-place (gold used sometimes, primary cap with alt jerseys and vice versa, two "Twins" wordmarks). So there's an opportunity for improvement and consistency. But I don't think any fan (at least not the types on this board) doesn't get nervous when their team announces something like this...

 

*As I learned on this board, the red "C" in the "TC" logo doesn't contrast enough with the blue cap. I would love them to make both letters red with white outline or vice versa.

 

My guess? They keep red/blue, keep the TC (two-colored), come up with new "Minnesota" and "Twins" wordmarks, and keep the gold (across the entire set).

[CaliforniaGlowin]

60 years ago there were barely any color options. The only reason to keep it now is tradition.

[OnWis97]

34 minutes ago, CaliforniaGlowin said:

60 years ago there were barely any color options. The only reason to keep it now is tradition.

Maybe. But I'll tell you that as a Twins fan it would be jarring to take a 60-year tradition and change to a "unique" set of colors.  If they do that, they'll instantly become the Astros/Padres/Canucks (i.e., "what's their identity? When are they going back?")

[seasaltvanilla]

Ditch the mustard. Ditch the mustard. Ditch the mustard.

 

Don't touch the TC. It's the one uniform element that has been unchanged since 1961.

[FiddySicks]

I kinda want them to bring back the underlined M cap as an alternate

 

TC is superior as the primary, I’ve already been convinced of that from other posters here who are Twins fans. But ngl, I legit miss that M cap. 

[tigerslionspistonshabs]

Maybe the "step forward" will be becoming the Las Vegas Twins. 

[spartacat_12]

Based on the quotes provided, my guess would be that they do a Blue Jays-esque cleanup/refresh of this uniform.

 

[Ridleylash]

6 hours ago, nuordr said:

 

The team also will introduce a special City Connect uniform, a distinctive and nontraditional look that will emphasize some aspect of Minnesota culture, sometime next summer, but the team won't wear them until 2024. City Connects have been wildly popular with fans in other cities, and the Twins hoped to include theirs next year, but MLB is staggering their introduction with just a half-dozen or so each season.

How much do you want to bet they'll be Prince-themed?

[ManillaToad]

Just go back to the uniform they won 2 World Series in and actually look like the Twins again.

[damnyoutuesday]

My guess is that they will use the updated cursive "Twins" script they've been using on social media and for scoreboard graphics the past few seasons. Probably pinstripes, maybe cream, TC logo will remain untouched. I also think the powder blues will be updated with the matching script for consistency (going from a throwback to a fauxback). Luckily the article says they will not be changing the colors (anybody saying the Twins should change their colors is objectively wrong). I'm skeptical that the M hat will return, since it doesn't match the cursive wordmark (unless they bring it back with a Metrodome throwback), but they could update it to match.

 

I'm excited for the revamp regardless. The gold had started to get stale, and every single jersey was different enough to bother me

[tBBP]

4 hours ago, Ridleylash said:

How much do you want to bet they'll be Prince-themed?

 

$5,201.36.

 

Especially since these came out about three years back (& I've seen quite a few on fans at the Twins games I've gone to):

 

[MJD7]

14 hours ago, nuordr said:

New scoreboard and uniforms for the Minnesota Twins next year.

 

Since you cannot see the whole article as it costs money, here it is: 

 

 

Construction cranes are working behind Target Field for the North Loop Green building that will be completed by 2024.

 

The three-game series with the White Sox starting Tuesday at Target Field will be the final time that fans will ever see Luis Arraez, Joe Ryan and Jhoan Duran in Twins uniforms.

 

Oh, the players will probably be back next year. Those uniforms won't.

 

The Twins' offseason will include some substantial and noticeable changes, and not just to a roster that fell well short of its goal of winning the AL Central. The ballpark, the team's logos and the winter calendar will be distinctly different in 2023 — starting with the clothing on the players' back.

 

"Our uniforms are going to evolve and take a step toward the future. There is always a sensitivity to paying respect to the history and the heritage of the franchise," team president Dave St. Peter said. "But there's also a desire to move it forward, much like we did in the mid-'80s."

 

Will fans appreciate a new look? "Well, that reaction is always in the eye of the beholder," he said of a topic that always generates debate among fans of any sports team.

 

The uniforms, which are complete but won't be revealed until after the season ends, are just the most obvious aspect of a general rebranding of the 62-year-old franchise, St. Peter said, one that will include "tweaks or in some cases, more than that" to the team's brand identification: the lettering, the logos, the look of the team. The colors won't change — "This franchise has embraced the base colors of red, white and blue since 1901," when it was the Washington Senators, St. Peter pointed out — but he believes a new look is well-timed.

 

"We're in a little bit of a different world today, and we've seen several brands go through a refresh. The Padres are a great example — they went with a refresh that actually reached back to their origins, but they did it in a really bold, dynamic way," St. Peter said of San Diego's re-embrace of its brown-and-gold, swinging-friar history. "It wasn't just a cookie-cutter of what Steve Garvey wore in 1984. And our goals are the same. How do you pay tribute to that history and heritage, but do it in a very modern way?"

 

The team also will introduce a special City Connect uniform, a distinctive and nontraditional look that will emphasize some aspect of Minnesota culture, sometime next summer, but the team won't wear them until 2024. City Connects have been wildly popular with fans in other cities, and the Twins hoped to include theirs next year, but MLB is staggering their introduction with just a half-dozen or so each season.

 

Minnie and Paul, their handshake across the Mississippi having symbolized the Twin Cities since 1961, will still be part of the franchise's icons and will continue to loom over center field in Target Field. But that logo, too, will be "tweaked," St. Peter said.

 

Caravan returns

The team's offseason schedule, disrupted by COVID-19, has been restored, he said, with the winter caravan across the upper Midwest planned for mid-January, the first in-person Diamond Awards banquet since 2020 set for Jan. 26, and TwinsFest to follow on Jan 27-28. The festival will be different, St. Peter said, and will only partly be staged at Target Field.

 

"We're working on some changes to what TwinsFest means, and how we can engage our players with the community," he said. "There will be changes to the scope and the lineup, doing some things a little differently to expose our brand to younger demographics. But we also understand that there is a core group of people who love to gather here and speak the gospel of Twins baseball every January."

 

New scoreboards

While at TwinsFest, fans will notice a few big changes at Target Field. There will be cranes on the field from November to early March, installing new scoreboards, including a huge video board in left field that is 76 % larger than the current one. The $30 million project, with costs shared by the Twins and the Minnesota Ballpark Authority, will upgrade and in most cases expand every video board in the ballpark, with some new video hardware added.

This is the most exciting uniform news for me that I've seen in a long time.

 

13 hours ago, GriffinM6 said:

Have to admit, this article scared me at first until the paragraph referencing the Padres came up. I'm intrigued to see what they come up with. 

Dave St. Peter referencing the Padres was one of the most encouraging aspects of his quote. The Padres' 2020 redesign immediately vaulted them into a Top-5 uniform set in MLB in my opinion, so I could only hope the Twins could manage the same.

 

13 hours ago, Kg54mvp said:

This Twins refresh makes me nervous!

I think it'd be difficult for them to downgrade from what they currently have, personally, so I'm cautiously optimistic.

 

12 hours ago, OnWis97 said:

Same. I know there's a lot of red/blue in MLB but the Twins have had it for 60 years. 

I can deal with a "refresh" if it involves deciding yea or nay on the gold (i.e., consistent; preferably nay), keep the red and blue, keep some version of the TC,* and use something close to either the current or original wordmark. 

 

It's time for an update, though not an overhaul. Their current home uniform is a snoozer. And the overall look is too all-over-the-place (gold used sometimes, primary cap with alt jerseys and vice versa, two "Twins" wordmarks). So there's an opportunity for improvement and consistency. But I don't think any fan (at least not the types on this board) doesn't get nervous when their team announces something like this...

 

*As I learned on this board, the red "C" in the "TC" logo doesn't contrast enough with the blue cap. I would love them to make both letters red with white outline or vice versa.

 

My guess? They keep red/blue, keep the TC (two-colored), come up with new "Minnesota" and "Twins" wordmarks, and keep the gold (across the entire set).

I do agree that my main hope for this redesign would be consistency. When you break down all of the inconsistencies in the Twins’ brand including their six (six!) current jerseys, it really can become infuriating. Since there's no better time to do so, I'll try to give a rundown here:

 

• Obviously, the home jerseys use gold, while the away jerseys do not.
• The logos have a red "Twins" wordmark with a navy outline and a silver shadow, while the home wordmark is navy with a red outline and a gold shadow.
• The home jersey has tri-color striping, the away has dual-colored striping (navy/red/navy), and the away navy jersey has single striping with a headspoon.
• There are two different "Twins" scripts, the main home wordmark and the throwback script.
• There are two different navy jerseys, one with gold and one without.
• The away jerseys have contrasting numbers not seen on any of the home jerseys.
• The home navy jersey has gold outlines around the wordmarks and numbers, while the rest of the jerseys have shadows.
• There are 4 different logo patches among the 6 jerseys.

I think that's all of them, but I honestly might be missing some. It's quite atrocious.

 

I think we'll see a streamlining of the logos, wordmarks, and uniforms across the board, to where the Twins can finally have a cohesive brand again. My hope is that they stick to 4 jerseys: white (or cream), gray, navy, and powder blue. I think the red cap & jersey can go, although I think they might keep them around. 

 

12 hours ago, CaliforniaGlowin said:

60 years ago there were barely any color options. The only reason to keep it now is tradition.

Tradition is a meaningful reason to keep it, though. I'd personally be more open than most Twins fans would be to a color change, but I can see why the team would keep navy & red. As Mr. St. Peter mentioned, the Twins don't have just 60 years of history in navy & red, they've been that way since 1901, when they were in Washington as one of the American League's charter clubs.

 

10 hours ago, seasaltvanilla said:

Ditch the mustard. Ditch the mustard. Ditch the mustard.

Yes, please. I believe they will end up ditching it, as Dave St. Peter did not mention gold when reciting the Twins' colors. From what I've seen, the gold has not been popular with the fanbase, and I think he has realized that.

 

8 hours ago, spartacat_12 said:

Based on the quotes provided, my guess would be that they do a Blue Jays-esque cleanup/refresh of this uniform.

 

5 hours ago, MNtwins3 said:

My guess is that they will use the updated cursive "Twins" script they've been using on social media and for scoreboard graphics the past few seasons. Probably pinstripes, maybe cream, TC logo will remain untouched. I also think the powder blues will be updated with the matching script for consistency (going from a throwback to a fauxback). Luckily the article says they will not be changing the colors (anybody saying the Twins should change their colors is objectively wrong). I'm skeptical that the M hat will return, since it doesn't match the cursive wordmark (unless they bring it back with a Metrodome throwback), but they could update it to match.

 

I'm excited for the revamp regardless. The gold had started to get stale, and every single jersey was different enough to bother me

I think and hope this is the direction they're going in, too. The wordmark they've been using is actually an updated version of @SFGiants58's script he created for the Twins:

I think that's what they'll end up going with, too, probably with a tweaked "Minnesota" script to match.

[BJ Sands]

I’m worried they’ll adopt powder blue as one of their primary colors, but I can see it happening because they’re in the land of 10,000 lakes. They’ll call it Minnesota Blue or something. 

[simtek34]

I've come out of hibernation thanks to the news of the Twins updating their uniforms. I'm excited, yet nervous. What I would like to see, as others have mentioned, is a refresh of the past, akin to the Blue Jays or Padres. I hope to god the Kasota Gold is gone. I didn't like it in 2015, don't like it now.

 

I believe that they will use the updated cursive wordmark that they've been using on Social Media for the past two years. It really looks good and would be a fine basis for the refresh. Here's some tweets showcasing it.

 

The Social Media posts since 2020 have primarily used this wordmark, along with brighter shades of Blue and Red as seen in the tweets. Of course, the TC logo is used heavily too, but the 1987-2012 "M" logo  has been used quite heavily as well, being featured in every starting lineup post this year for Away games. This is just speculation, but it could be hinting towards a return of an M logo. Whether it's the same one or a different one remains to be seen. From what I can tell, living in MN and being in Twins circles online, while the TC logo is the most popular and a superior logo (imo,) the M logo is popular amongst hardcore circles. Lots of people wear it, but not anywhere near as much as the TC though.

 

Here's what I want to see, as a lifelong fan of the team:

• Primaries
  • Home White (Cream)
    • Social Media "Twins" wordmark, Navy outlined in Red.
    • Pinstripes.
    • Minnie & Paul State patch on the sleeve.
    • Standard Navy TC cap.
  • Away Grey
    • Red/Navy/Red piping on the neckline/sleeve cuffs/pants, similar to the 2010-2022 Away uniform
    • Hypothetical "Minnesota" word mark similar to the Social Media "Twins" wordmark, Navy outlined in Red.
    • Minnie & Paul State patch on the sleeve.
    • Standard Navy TC cap.
• Alternates
  • Navy Jersey.
    • Red/White/Red piping on the neckline/sleeve cuffs.
    • Minnie & Paul State patch on the sleeve.
    • Social Media "Twins" wordmark, White outlined in Red.
    • Standard Navy TC cap. Optional Red TC cap also available ONLY for Alternate.
  • Throwback
    • World Series era 1987-1996 Home White Uniform

 

I tried to limit the amount of logos, patches, and jerseys compared to what we currently have. We have five different logos, three different wordmarks, three caps, and SIX different jerseys at the moment. No more inconsistencies from Uniform to Uniform, just a straightforward design. Only two wordmarks, "Twins" and "Minnesota," and two logos, the iconic TC and a updated Minnie & Paul logo with an updated Wordmark. Besides the World Series era throwback, my idea has one sleeve patch for all the uniforms, primarily wearing just one cap, and more consistent piping/wordmark coloring, with all of them following a Red/Other Color/Red pattern. 

[OnWis97]

I have to admit I have never noticed that word mark that they use in social media. It is probably a pretty good guess that they will go with that. It looks pretty decent.